Micro Influencers Marketing: YouTube, Twitter, Soundcloud

Micro-influencers: Who are They, and Why are They Making a Huge Impact

Technology has made a huge impact on all aspects of our lives, including how and where we view advertisements.  Ads appear on Facebook newsfeeds, Twitter, Instagram, and even on blogs. Bloggers often receive significant income simply from ads being placed on their blog.  The advertising industry has had to adapt to various forms of advertisements – not just classified ads at the back of the weekly newspaper or quarter page ads in periodicals.  The internet has made a huge impact on modes of advertising, and new types of marketing exist because of the internet.

One new type of marketing is influence marketing.  Take bloggers, for example.  Many bloggers gain enough online influence that advertisers seek

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How Social Media is Ruining Politics

Social Media is ruining politics

The power of Social Media’s influence can no longer be ignored. Even political campaigns have quickly made use of social media’s growing reach to attract a new audience, spread the message of their promising platforms, and gain a new distribution channel by which to promote their ideals from. But in spite of having a new platform, many would argue that in politics, the propensity to over share and the absence of a filter for posted content in social media may just lead to its own undoing.

Over the years, we have collectively observed how political candidates have slowly turned to social media to connect with voters and build loyalty among their followers. Popular political personalities like Barack Obama have paved the way for many others, making use of

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Cheap Ways You Can Use Influencer Marketing

Cheap Ways Influencer Marketing

For brands looking to establish themselves online, being in the know with the latest marketing strategies is important to stand out among your many competitors. Understanding how it can work for your brand and how to successfully make the most of its elements to make it work for you is essential.

So what is Influencer Marketing? Influencer marketing involves using important key leaders to promote your brand to your target market. These influencers help foster relationships with your audience and spread your brand message through their blogs and networks. It is a powerful and way to help people discover your brand and get you the exposure you need to get better conversion, while having one of the highest ROI’s in the industry.

Many social media influencers

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Facebook: Fake News, Echo Chambers, and News Algorithms

fake-news-invasion

The prevalence of fake articles and shady news distribution sites in Facebook have made waves over the recent US elections for its hand in influencing the people’s vote, leading to highly debated and widely unexpected results. Fake News on Facebook has triggered an online outrage for users who think this has had a tremendous impact in the controversial US elections results. The distribution of fake news throughout social media and primarily through Facebook where 67 percent of Americans interact everyday is a worthy factor to consider. But is it right to say that Fake News Sites are all to blame?

Facebook: Fake News, Echo Chambers, and News Algorithms

Many believe that with  billions of Facebook users turning to the site for world updates and information, it is impossible

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How to Improve Content by Analyzing Visitor Behavior

How to Improve Content by Analyzing Visitor Behavior1

 

With the millions of websites emerging on the internet today, it is essential to find a means to stand out to attract more site visitors and to stay relevant to your target audience.  Having great quality content on a website allows brands to not only draw more visitors but also increase chances of getting on the top of the list in search engine rankings. With Google rankings having preference over websites that offer rich and informative content, content creators are now faced with the need to stand out beyond great web design. No longer are websites entirely focused on rich web design, in today’s highly competitive market,  high quality and informative content is what keeps the interest of your site visitors and brings you to go far and

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