It’s no secret that Nike’s Air Jordan basketball sneakers have been the hottest shoes on the streets for decades. I may even have a dozen or so pairs of my own. While street buzz is good for Jordan Brand, it’s on the @Jumpman23 Instagram account where some really interesting marketing is taking place.
Let’s look at what the @Jumpman23 account does so well so that we can learn how to Instagram like Mike, and apply what we learn to our own Instagram marketing! Plenty of examples will be scattered throughout, so get ready for a breath of fresh Air!