The power of Social Media’s influence can no longer be ignored. Even political campaigns have quickly made use of social media’s growing reach to attract a new audience, spread the message of their promising platforms, and gain a new distribution channel by which to promote their ideals from. But in spite of having a new platform, many would argue that in politics, the propensity to over share and the absence of a filter for posted content in social media may just lead to its own undoing.
Over the years, we have collectively observed how political candidates have slowly turned to social media to connect with voters and build loyalty among their followers. Popular political personalities like Barack Obama have paved the way for many others, making use of