Posts in Category: facebook

Facebook: Fake News, Echo Chambers, and News Algorithms

fake-news-invasion

The prevalence of fake articles and shady news distribution sites in Facebook have made waves over the recent US elections for its hand in influencing the people’s vote, leading to highly debated and widely unexpected results. Fake News on Facebook has triggered an online outrage for users who think this has had a tremendous impact in the controversial US elections results. The distribution of fake news throughout social media and primarily through Facebook where 67 percent of Americans interact everyday is a worthy factor to consider. But is it right to say that Fake News Sites are all to blame?

Facebook: Fake News, Echo Chambers, and News Algorithms

Many believe that with  billions of Facebook users turning to the site for world updates and information, it is impossible

Read More


Social Media Strategies: Using Facebook Messenger Bots

Facebook Messenger bots

 

Facebook Messenger is fast becoming more than just a way to keep in touch with loved ones and friends. As Facebook launched its Messenger Platform, businesses can now make the most of custom bots to interact closely with their customers. Through this new service, many businesses now have access to Facebook’s  billions of users which allow them to improve services specific to sales and marketing which can improve customer interaction. With the ability to automate messaging, create welcome messages and offer custom text templates to businesses, customers can make the most of speedy and convenient services that they can make the most of directly from their Messenger app.

 

The new Facebook Messenger Platform aims to create custom bots that allow businesses to create deeper relationships and

Read More


What Facebook’s New Reactions Mean for Marketers

facebook-reactions

If you’ve been on Facebook recently, you have likely noticed some new reaction emoticons. Now, instead of just “liking” something on Facebook, users can also click emotions to express love, laughter, sadness, and anger. They can even click a “wow” emoticon if something surprises them.

You need to understand these emoticons so you can enjoy the benefits. At the same time, understanding them will help you avoid some problems that can come with negative reactions.

Reactions Provide Insight

Whenever you put marketing content on social networks like Facebook, you want to know what people think. While “likes” certainly give you an idea of how engaged your users are, these new emoticons provide a much clearer picture of what they think about each piece of content you put out there.

These new emoticons

Read More


Say Goodbye to Clickbait on Facebook

clickbait-facebook

For a while, it seemed as if clickbait articles were going to completely take over Facebook, much to the dismay of honest marketers. These articles have headlines that people can’t help but click on, but once they do, the content never delivers. Fortunately, Facebook has taken steps to get rid of clickbait and honest marketers all over the world are going to benefit from it.

Feed Quality Panel

Since its inception, Facebook has relied heavily on user actions when determining what to display in news feeds. That is why you don’t always see your friends’ posts. Facebook analyzes engagement statistics in order to determine what you want to see and then it puts those posts on the top of your page.

This algorithm is responsible for the rise of clickbait. People

Read More


Using Facebook Leads Ads For A Product Launch

facebook-lead-ads-for-product-launch

Facebook has long been the social media platform of choice for product launches. Marketers have used the site in a variety of ways, from educating consumers with infographics, to collecting email addresses to send out product updates. The ability to share information is incredibly helpful, but the lead collecting process has been clunky at best.

Read More


Pin It on Pinterest