Posts in Category: facebook

Targeting Strategies for Facebook Ads, Part One

facebook ad targeting

Since 2006, Facebook has been a wildly popular social media site for staying connected to friends and family all over the world. We share our photos, join group discussions, and post funny jokes in our status updates.

As an advertising tool, however, Facebook is no joking matter. Facebook provides the best opportunity to reach a highly targeted audience of potential customers on the web. Period.

Targeting is by far the most important step in creating effective ad campaigns. Here are five ways that Facebook can get you more leads and more conversions…TODAY!

But Before You Get Started

Facebook offers two interface options for creating ads; the basic version, and the Power Editor. Obviously you’ll want the Power Editor, but to do so you must be using the Google Chrome browser.

Also, you’ll need to set

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