Posts in Category: marketing

What You can Learn from the Most Popular Pinterest Pins

pinterest pins marketing tips

Success on Pinterest is largely determined by the performance of each individual pin. How many times it is repinned, how many new followers it pulls in, and what sort of clicks you get from it are what make it a success. Your Pinterest marketing can learn a lot from analyzing other Pinterest pins which have succeeded. Let’s cut the intro short and get right to it!

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Instagram Opens the Door for Businesses to Have Multiple Accounts

instagram-account-business

Social networks are supposed to provide an easy way for businesses to reach their customer base. While they strive to make that happen, some fall short. This has been the case with Instagram, due to the way it has treated people and businesses with multiple accounts. If you have more than one account, you have to sign out of one account and sign into the other in order to use it.

At least, that used to be the case. Instagram has finally changed this policy and now allows people to stay logged in as they switch between accounts on their mobile devices. You can add several accounts and then switch between them without any problems. This makes Instagram a lot more enjoyable and effective for people and brands.

First, look

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Who Uses Snapchat for Marketing?

snapchat-marketing

Snapchat only has 100 million active users compared to Facebook’s 1.4 billion, but that doesn’t mean it isn’t an important network for marketers. While people on Facebook view 4 billion videos each day, people on Snapchat view 2 billion. For a network that isn’t even 7 percent the size of Facebook, it is amazing that it gets half the amount of video views. Anytime a network demonstrates that type of reach, it gets noticed by marketers, especially when the network has mostly young users. Still, there is some confusion about who actually uses Snapshot for marketing.

Companies That Want to Promote a Product Launch

While some companies are open about their product launches from the get-go, others like to maintain a level of secrecy surrounding the event. Apple is

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4 Great Valentine’s Day Marketing Campaigns

valentines-day-marketing

Valentine’s Day isn’t just a special holiday for couples. It’s also a marketing event. When companies do this correctly, they engage their customer base and make sales. Simply look at some of the successful campaigns from recent years and you will see why Valentine’s marketing campaigns are powerful, even if you aren’t in the jewelry or flower industries. No matter what you promote, you can tie it into Valentine’s Day and make a huge splash during the romantic holiday.

Bed Bath & Beyond Gets Creative

Bed Bath & Beyond isn’t normally known for bringing the romance. While it has an assortment of housewares, it isn’t full of candies and flowers. That doesn’t mean the retailer can’t cash in on the

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Say Goodbye to Clickbait on Facebook

clickbait-facebook

For a while, it seemed as if clickbait articles were going to completely take over Facebook, much to the dismay of honest marketers. These articles have headlines that people can’t help but click on, but once they do, the content never delivers. Fortunately, Facebook has taken steps to get rid of clickbait and honest marketers all over the world are going to benefit from it.

Feed Quality Panel

Since its inception, Facebook has relied heavily on user actions when determining what to display in news feeds. That is why you don’t always see your friends’ posts. Facebook analyzes engagement statistics in order to determine what you want to see and then it puts those posts on the top of your page.

This algorithm is responsible for the rise of clickbait. People

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