Posts in Category: marketing

10 LinkedIn Marketing Tactics for B2B Marketing Success

linkedin marketing feature

LinkedIn has been people’s go to platform for job hunting, researching possible employees, and learning about companies from an insider’s perspective. What many people are also starting to key into is that LinkedIn marketing is also a great time to practice B2B marketing tactics.

As with all things, there’s a learning curve to figuring out the best ways to do this. If your goal is to get some B2B marketing done on LinkedIn reading this article will cut down your learning curve, and help you make sales.


Marketing on LinkedIn to increase B2B sales

LinkedIn marketing specializes in customer focusing ad opportunities

LinkedIn was built with advertising, and helping users find the right people, firmly in mind. You have the ability to find the right company accounts, and get in contact with the right

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How to Become Famous on YouTube – With Examples!

how to become famous

If there’s one thing that mid-90s alt-rock taught me it’s this: everybody wants to be naked and famous (comment below if you know the band!). In today’s world, many people want to know how to become famous on YouTube because it seems much simpler than the route from your couch to Hollywood – you can get famous right from your couch.

You will have to put a little bit of effort in to be truly famous on YouTube, but this article will give you some waypoints to make your trip from obscurity to fame a bit easier. Read this article on how to become famous on YouTube, and send me an email when you’re a superstar!


Real YouTube stars show you how to become famous!

Build your image

Your channel will need an overall

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How Social Proof Can Increase Your Sales in 20 Minutes

social proof to increase conversions

Anyone with an eCommerce site will tell you that it’s all about conversions. It’s nice to have lots of traffic, and a high click-through-rate is better still. But in the end, it’s sales that really matter.

There are a lot of marketing tactics that you can do—and should do—to increase your conversions rates. Tweaking your ad copy, streamlining checkout, and finding upsell opportunities are all part of the game. There’s another much simpler maneuver that you can perform in about 20 minutes that can bump your conversion by up to 40%. This “secret” ingredient is nothing more than social proof.

We all know what social proof is in daily life; the restaurant with the big crowd, the nightclub with the velvet rope, the latest luxury car with a six-month waiting list. These

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3 Points for B2B Marketing on Social Media Platforms

b2b marketing feature

There are 3 key B2B marketing points that you need to consider before you move too far ahead with your overall B2B marketing plan. Each one will help you further refine your goals, reach your customers, and build a sustainable campaign.

You can’t get by in a B2B social media marketing context simply by existing and waiting for people to come to you. It hasn’t worked in the real world, you’ve had an advertising budget since you started, and it won’t work on social media. When you’re building your plan to stay on the minds of your consumers, here are 3 points to build your strategy around.

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Targeting Strategies for Facebook Ads, Part Two


In Part One of this two-part series, we talked about Facebook ads in general and offered two simple tricks for hyper-targeting your audience to maximize your ad’s reach while minimizing the costs.

Today we’ll look at three more techniques to optimizing our ads, starting with the best one, “Lookalike Audiences.”

Strategy THREE: Lookalike Audiences

shutterstock_165342167_FotorDo you ever wonder how Facebook seems to know so much about you? Even things that you’ve never “told” them by liking a page or commenting on a post. Kind of creepy, isn’t it?

Yes, but as a marketer, you can make that voodoo work to your advantage. The fact is, Facebook doesn’t really know everything about

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