Posts in Category: marketing

Targeting Strategies for Facebook Ads, Part Two

In Part One of this two-part series, we talked about Facebook ads in general and offered two simple tricks for hyper-targeting your audience to maximize your ad’s reach while minimizing the costs.

Today we’ll look at three more techniques to optimizing our ads, starting with the best one, “Lookalike Audiences.”

Strategy THREE: Lookalike Audiences

shutterstock_165342167_FotorDo you ever wonder how Facebook seems to know so much about you? Even things that you’ve never “told” them by liking a page or commenting on a post. Kind of creepy, isn’t it?

Yes, but as a marketer, you can make that voodoo work to your advantage. The fact is, Facebook doesn’t really know everything about

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Targeting Strategies for Facebook Ads, Part One

facebook ad targeting

Since 2006, Facebook has been a wildly popular social media site for staying connected to friends and family all over the world. We share our photos, join group discussions, and post funny jokes in our status updates.

As an advertising tool, however, Facebook is no joking matter. Facebook provides the best opportunity to reach a highly targeted audience of potential customers on the web. Period.

Targeting is by far the most important step in creating effective ad campaigns. Here are five ways that Facebook can get you more leads and more conversions…TODAY!

But Before You Get Started

Facebook offers two interface options for creating ads; the basic version, and the Power Editor. Obviously you’ll want the Power Editor, but to do so you must be using the Google Chrome browser.

Also, you’ll need to set

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Should you have more than one Twitter account?

If you take a look at some of the major brands like Nike or The New York Times, you’ll notice that they have multiple, specialized Twitter handles. Nike has its main account, but also separate ones for different sports; golf, football, soccer. The New York Times has individual accounts for arts, books, music, and travel, to name a few. Other companies separate their feeds by department; sales, marketing, customer service, etc.

Why do they do this? The standard answer is that it provides relevant content to their followers. Someone who likes European football (soccer), probably doesn’t care which shoes Peyton Manning wears. Likewise, someone who enjoys the New York Times Book Review might not be interested in all the political commentary on their main account.

So what about your small

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