Snapchat only has 100 million active users compared to Facebook’s 1.4 billion, but that doesn’t mean it isn’t an important network for marketers. While people on Facebook view 4 billion videos each day, people on Snapchat view 2 billion. For a network that isn’t even 7 percent the size of Facebook, it is amazing that it gets half the amount of video views. Anytime a network demonstrates that type of reach, it gets noticed by marketers, especially when the network has mostly young users. Still, there is some confusion about who actually uses Snapshot for marketing.
Companies That Want to Promote a Product Launch
While some companies are open about their product launches from the get-go, others like to maintain a level of secrecy surrounding the event. Apple is