Posts in Category: snapchat

Who Uses Snapchat for Marketing?

Snapchat only has 100 million active users compared to Facebook’s 1.4 billion, but that doesn’t mean it isn’t an important network for marketers. While people on Facebook view 4 billion videos each day, people on Snapchat view 2 billion. For a network that isn’t even 7 percent the size of Facebook, it is amazing that it gets half the amount of video views. Anytime a network demonstrates that type of reach, it gets noticed by marketers, especially when the network has mostly young users. Still, there is some confusion about who actually uses Snapshot for marketing.

Companies That Want to Promote a Product Launch

While some companies are open about their product launches from the get-go, others like to maintain a level of secrecy surrounding the event. Apple is

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Snapchat Social Media Strategy Ideas from the Biggest Brands

snapchat social media strategy ideas

With incredible statistics like the fact it has 100 million daily users, and over 400 million pieces of content sent per day, it’s a wonder why more marketers aren’t building a social media strategy for Snapchat. Those are the kind of numbers you’d expect for big names like Twitter, Facebook and YouTube, but they’re very much an average day in the life of Snapchat.

Developing a social media strategy for Snapchat requires you to consider the target demographic, 71% of users in the USA are 18 – 34 years old, with a touch of knowing how to do real time marketing added. This article will show you 5 different Snapchat social media strategy ideas you can consider, and show you a few of my favorite examples.

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Snapchat Marketing: A Definitive Guide for Brands

snapchat marketing feature

When Snapchat changed it’s message sending style from one-to-one to having mass messaging capabilities with it’s My Story feature it completely changed marketer’s ability to speak with audiences. With as many as 200 million people on Snapchat right now, with half of those in the coveted 13 – 24 age group, this is an opportunity that few online marketers should be missing.

The launch of SnapChat Discover, to a limited number of publishers, is a tool that made many brands give Snapchat a second look. Publishers using it are charging big bucks for ads they share, and many are paying these prices for the simple fact that Snapchat is getting them results.

For everyone who didn’t get in on Snapchat Discover, there is the Snapchat Stories feature for your

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