Micro-influencers: Who are They, and Why are They Making a Huge Impact
Technology has made a huge impact on all aspects of our lives, including how and where we view advertisements. Ads appear on Facebook newsfeeds, Twitter, Instagram, and even on blogs. Bloggers often receive significant income simply from ads being placed on their blog. The advertising industry has had to adapt to various forms of advertisements – not just classified ads at the back of the weekly newspaper or quarter page ads in periodicals. The internet has made a huge impact on modes of advertising, and new types of marketing exist because of the internet.
One new type of marketing is influence marketing. Take bloggers, for example. Many bloggers gain enough online influence that advertisers seek