Your brand may have already put together a Twitter business plan, but it’s not getting the results you expected. This can happen often when people start using Twitter for business rather than as a personal communication tool. Your plan can be corrected if you act now.
Many brands make the same mistakes with Twitter over and over again before giving up. They think that there’s something wrong with Twitter, rather than looking at their own tactics. Often, the mistakes being made cause people who are actually interested in knowing more about your business on Twitter to unfollow you. You can get followers, you can spread your brand message, but you can’t make the worst mistakes that so many brands make.