Posts in Category: twitter

Market to the Event: Cultural Moment Marketing Guide

cultural moment marketing

Marketing to an event is a concept where you take your marketing and attach it to the rocketship of popularity associated with a major happening in pop culture. Your brand will be trying to find appropriate events, like the Super Bowl, UEFA Championship, or Oscar Awards, that you can put your brand’s stamp on.

The thinking for years when it came to marketing was all about having a target market. That thinking is being replaced online by having a target moment. There have been many examples in the real world of brands creating commercials specific to moments in culture, the Super Bowl commercials are the most famous example. The nature of the online world is opening these types of events up to brands who don’t have the

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Snapchat Social Media Strategy Ideas from the Biggest Brands

snapchat social media strategy ideas

With incredible statistics like the fact it has 100 million daily users, and over 400 million pieces of content sent per day, it’s a wonder why more marketers aren’t building a social media strategy for Snapchat. Those are the kind of numbers you’d expect for big names like Twitter, Facebook and YouTube, but they’re very much an average day in the life of Snapchat.

Developing a social media strategy for Snapchat requires you to consider the target demographic, 71% of users in the USA are 18 – 34 years old, with a touch of knowing how to do real time marketing added. This article will show you 5 different Snapchat social media strategy ideas you can consider, and show you a few of my favorite examples.

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How to Get Twitter Followers Quickly: 40 Examples!

how to get twitter followers

If you’re wondering how to get Twitter followers, whether for your personal or business account, there are any number of ways to go about it. I’m going to show you as many ways to get Twitter followers as possible right here in this one article so that you don’t need to read a large collection of articles. Think of this as your one stop shop for all things related to getting more Twitter followers!

The article will be divided up into sections. Each section will speak to a different aspect of how to get Twitter followers. This way you’ll be able to divide up your own efforts, rather than trying to do EVERYTHING all at once.


Twitter basics to master, and getting started


1. Use Twitter-speak: Twitter is a completely unique platform with

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How Social Proof Can Increase Your Sales in 20 Minutes

Anyone with an eCommerce site will tell you that it’s all about conversions. It’s nice to have lots of traffic, and a high click-through-rate is better still. But in the end, it’s sales that really matter.

There are a lot of marketing tactics that you can do—and should do—to increase your conversions rates. Tweaking your ad copy, streamlining checkout, and finding upsell opportunities are all part of the game. There’s another much simpler maneuver that you can perform in about 20 minutes that can bump your conversion by up to 40%. This “secret” ingredient is nothing more than social proof.

We all know what social proof is in daily life; the restaurant with the big crowd, the nightclub with the velvet rope, the latest luxury car with a six-month waiting list. These

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How to Write Tweets that Get Results for your Twitter Marketing

how to write tweets

Twitter introduced the concept of brevity being the sole of wit to the modern social media user. You get 140 characters to prove a point and no more. So how are you going to make that point all it can be? This article is going to look at how to write tweets that maximize your 140 characters, and gets you the results you want for your Twitter marketing goals!


How to Write tweets that further your Twitter marketing goals

DO: Think -> Tweet, DON’T: Tweet -> Think

When you’re tweeting on behalf of a brand the time for tweeting random meals and stupid thoughts is over. Think about these points before you hit tweet:

  • Who do I want to read this message? – New followers, current followers?
  • Will this message add value to the lives

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