Marketing to an event is a concept where you take your marketing and attach it to the rocketship of popularity associated with a major happening in pop culture. Your brand will be trying to find appropriate events, like the Super Bowl, UEFA Championship, or Oscar Awards, that you can put your brand’s stamp on.
The thinking for years when it came to marketing was all about having a target market. That thinking is being replaced online by having a target moment. There have been many examples in the real world of brands creating commercials specific to moments in culture, the Super Bowl commercials are the most famous example. The nature of the online world is opening these types of events up to brands who don’t have the