Quickly spreading your brand message via Twitter all comes down to how easily you get retweets. This is a big aspect of Twitter as Twitter is social media. Social media is social, and sharing is a part of human social behavior – if your audience isn’t sharing, retweeting, you’re not being social enough.
How do you get retweets to keep on spreading your brand message further and further? That’s the real question. Something to consider is the 90 – 9 – 1 rule of online media. The numbers are to represent:
- 90% of users in an online community are lurkers who just look at and read content
- 9% of users will contribute occasionally
- 1% of users actively contribute consistently
While the number vary from 90 – 9 – 1 to 70 – 20 –