Posts in Category: twitter

3 Points for B2B Marketing on Social Media Platforms

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There are 3 key B2B marketing points that you need to consider before you move too far ahead with your overall B2B marketing plan. Each one will help you further refine your goals, reach your customers, and build a sustainable campaign.

You can’t get by in a B2B social media marketing context simply by existing and waiting for people to come to you. It hasn’t worked in the real world, you’ve had an advertising budget since you started, and it won’t work on social media. When you’re building your plan to stay on the minds of your consumers, here are 3 points to build your strategy around.

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How to Get Retweets the Easy Way: 4 Ideas Anyone Can Follow

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Quickly spreading your brand message via Twitter all comes down to how easily you get retweets. This is a big aspect of Twitter as Twitter is social media. Social media is social, and sharing is a part of human social behavior – if your audience isn’t sharing, retweeting, you’re not being social enough.

How do you get retweets to keep on spreading your brand message further and further? That’s the real question. Something to consider is the 90 – 9 – 1 rule of online media. The numbers are to represent:

  • 90% of users in an online community are lurkers who just look at and read content
  • 9% of users will contribute occasionally
  • 1% of users actively contribute consistently

While the number vary from 90 – 9 – 1 to 70 – 20 –

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Twitter Follower Advice Part 2: Weekly and Monthly Tasks

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Last week here on SMMGuide I looked at the long term Twitter tips that you will need to do on a monthly basis. Here in Part 2 I’m going to be looking at the Twitter follower advice that you’ll need to follow on a weekly and daily basis.

The key to any Twitter campaign is consistency. Once you finish reading parts 1 and 2 you should have a complete plan that will carry you toward any of your Twitter follower goals – as long as you do them regularly.

Twitter follower advice: Weekly tasks

Once a week is when you’re going to be doing the majority of your tweet scheduling. Having most of your content planned in advance, and getting it

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Twitter Follower Tips Part 1: Monthly Tactics to Grow your Following

twitter follower tips

The Twitter followers tips I will look at can be divided up into short term and long term strategies. The short term activities will be those you carry out every day, and every week. These are the Twitter follower tips that you’ll grind on consistently. Your long term goals will be accomplished on a monthly basis, I’ll look at those today.

Having your tasks divided up this way will make sure that you don’t pend too much time on one tactic while neglecting one which deserves more attention. Read on to discover what they are, and get your Twitter follower numbers growing!


Twitter follower tips: Long term Part 1 of 2

You are going to carry all of these tasks out once a month. Be sure to schedule it in advance so it

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Should you have more than one Twitter account?

If you take a look at some of the major brands like Nike or The New York Times, you’ll notice that they have multiple, specialized Twitter handles. Nike has its main account, but also separate ones for different sports; golf, football, soccer. The New York Times has individual accounts for arts, books, music, and travel, to name a few. Other companies separate their feeds by department; sales, marketing, customer service, etc.

Why do they do this? The standard answer is that it provides relevant content to their followers. Someone who likes European football (soccer), probably doesn’t care which shoes Peyton Manning wears. Likewise, someone who enjoys the New York Times Book Review might not be interested in all the political commentary on their main account.

So what about your small

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