With the millions of websites emerging on the internet today, it is essential to find a means to stand out to attract more site visitors and to stay relevant to your target audience. Having great quality content on a website allows brands to not only draw more visitors but also increase chances of getting on the top of the list in search engine rankings. With Google rankings having preference over websites that offer rich and informative content, content creators are now faced with the need to stand out beyond great web design. No longer are websites entirely focused on rich web design, in today’s highly competitive market, high quality and informative content is what keeps the interest of your site visitors and brings you to go far and beyond the competition.
Coming up with great content for your site entails understanding what your visitors want and need. From identifying the pages they always go to or the pages that get the least clicks, knowing what draws your visitors helps you anticipate and create content that attracts them enough to warrant them another visit and keeps them coming back.
Here are some ways to improve your content by analyzing visitor behavior.
With Google Analytics, it is now a lot easier to mine important visitor data from your websites. Finding out where your top visitors are coming from is one of them. Understanding where your website traffic is coming from helps you focus your marketing efforts to target a particular location. Rather than spending too much on widescale marketing efforts, knowing where to focus your attention to in terms of your primary audience and site visitors can lead to better success. In the long haul, knowing where the bulk of your visitors is coming from helps you better understand what localities to focus on in terms of your advertising campaign. Having more visitors from a certain area also gives you a better sense of what you need to do and what efforts you need to focus on in getting these visitors to return.
Through site analytics, it is easy to identify which of your site pages your visitors are looking at and what links routed them to your website. By knowing which of your pages has captured their attention and knowing exactly where most of them are drawn to, it is easier to find out what they are interested in which allows you to come up with content that is designed to attract your top visitors. This gives you a chance to rethink about how your website is set up so you can maximize your online presence to ensure all your pages are getting clicks and visits. Optimize each of your pages to get enough traffic by coming up with great content such as videos and other rich media content that can attract your visitors to explore more about your brand in your website.
Google Site Analytics helps you find out more about your Bounce rate which refers to the number of visitors who navigate away from your website after viewing only one page. This is often presented as a percentage on your Google Analytics data. Having an average bounce rate of more than 75% means that your website is not retaining your visitors long enough as most of them move on after being routed to your main page or any other page on your site. Maybe they see nothing interesting enough to read on further after seeing your site does not have what they need. Knowing this data helps you improve your site content so as to generate and sustain the interest of your visitors longer. It may be high time to revisit how your content is arranged on your site so that visitors see something of value in every page.
Duration on Site
Understanding how long your visitors stay on your site helps you come up with better ways to sustain their interest long enough to have better chances of conversion. Maybe posting nothing but texts and articles on your website just doesn’t interest them enough and they move on to other pages for a few seconds of browsing. Knowing how long they stay on your site gives you a clear idea of whether or not your marketing efforts are working or may need tweaking. It is important to design your website with catchy and engaging content so you can turn site visits from seconds to minutes – giving them a better chance of finding out more about what you have to offer or know more about your brand.
On top of finding out what pages you need to improve, Google Analytics also shows you which pages have the most views. Through this data, studying what pages on your site have more views compared to the rest may help you better understand which of your marketing efforts is working or which content draws more visitors to your page. It may be adding more graphics or videos to some pages to make it more interesting to your visitors. By going through your site’s page views data, you can identify which pages can be models of what the rest of your site content should be like.
Ensuring your site is fully optimized for mobile is also crucial as visitors often expect pages to load quickly when browsing through devices. This means your website needs to be optimized for viewing throughout desktop and mobile devices. A quick page load time is also essential to keeping your visitors interested. Waiting too long for a page to load might lead visitors to move on to other sites which may significantly impact conversion through your website.
Luckily, Google Analytics provides so much helpful information that helps brands and businesses better understand how they can maximize their marketing efforts through their website’s content strategy and implementation. Reviewing these data points and using them to improve the quality of their site content ensures they remain relevant to their audience and stay ahead of the competition.