LinkedIn is the world’s number one opportunity to find a new job. Finding LinkedIn jobs can be tough in high profile occupations as you could be competing on a global scale. Let’s look at the necessary steps which you must take to not only stand out, but get the job you want.
You’re going to learn about six important tips which will improve every aspect of your LinkedIn jobs search. We’ll improve your sharing, your profile, your interactions, and grow your connections effectively.
Getting hired for the best LinkedIn jobs
LinkedIn is for research and information sharing
Any job recruiter worth their wage is able to take a look at a resume and get a fair idea of who you are, and a little bit about what you care about. This is different on LinkedIn where your status updates, and what you share, offers even further insight.
Before you share anything on your profile, take the time to consider what this will say about you in the long run. This isn’t Twitter where you share every little thought as it happens in the moment. Nor is it Facebook where you share the best moments of your day in an attempt at branding. Recruiters are going to look on your profile:
- When you apply to get beyond your resume or application.
- Right before they meet you for an interview.
Make sure your latest information shared says something about your goals and who you are. You want to look like someone who is knowledgable, and who contributes positive information to the industry. You can be sure that recruiters will be finding out everything they can about you before they meet you.
In short, if you’ve applied for a job then your interview has already started. Consider your shares as your answers to questions that LinkedIn recruiters will have about you, what you care about, and the type of knowledge you can bring to their company.
Encourage discussion and interaction
Your status updates are not all that’s going to reflect who you are, what sort of shares and discussions you can encourage are also important. Employers on LinkedIn want to see that you’re an engaged and trusted voice in your industry. You can build this by:
- Creating posts which are geared towards being shared. These can be your own blog posts, or shares from other people.
- Using a call to action which encourages sharing.
- Sharing information and asking for opinions in the text. Be sure to follow up on comments and show your knowledge.
- Share your experiences in the industry so that a recruiter can gain deeper understanding about you. Positive customer interactions are a great share on LinkedIn, and can help encourage others to interact with you in a ‘That happened to me as well’ type of moment.
The more you can do to look like someone who is trusted in your industry, the more trusted you will be! There’s no substitution for looking like someone who is turned to for advice, information, and news.
Using LinkedIn’s search function
Finding jobs on LinkedIn isn’t all about waiting to find jobs on other websites, it’s about using LinkedIn effectively to find work on the platform. In the most recent data, over 5.7 billion searches are done on LinkedIn itself every year, making it a powerful and reliable search engine.
Let’s take a look at how LinkedIn search works. I’ll type in “Freelance writer” in the search bar, here’s a screenshot of the results returned to me:
At the top you’ll see search results for LinkedIn job opportunities, then a list of of people who identify themselves as freelance writers, then two more jobs, then groups for freelance writers, and finally a list of companies which are associated with freelance writers. Since we’re looking for jobs, let’s click on that option over on the left hand side and see this:
Along the left hand side you’ll be able to further refine your search and really hone in on the right job prospect for you. Don’t be afraid to play around with different wording to find similar jobs!
Using LinkedIn Groups honestly
Seriously, people. We are all grownups on LinkedIn. We can tell when you’re being honest, and we can tell when you’re trying to promote yourself. We can sense it. We can smell it. We can feel it crawling under our skin. You can’t do it and expect to advertise yourself on a LinkedIn Group.
While there are hundreds of thousands of groups on LinkedIn, only a few are going to be relevant and active in your industry. You can’t go in and start acting like a salesperson or you will exhaust your welcome. You need to focus on:
- Contributing accurate answers and opinions.
- Asking questions so that people are going to start responding to you and building a relationship with you.
- Replying to comments in a constructive manner.
- Starting threads and discussions of your own which are on topic.
- Leaving sales pitches at sales meetings.
Last, LinkedIn is for professionals. Professionals do not get into flame wars or arguments. If someone comes at you aggressively, figure out which level of trolling they’re at and respond accordingly.
Build your network with the right people
You’re going to get requests from all sorts of people who want to connect with you. Some are going to be helpful, some aren’t. Your buddy from college who did poorly and went on to work a job completely unrelated to you should be a Facebook friend, not a LinkedIn connection. Focus on finding colleagues more than friends.
One of the smartest things you can do is to transfer real world meetings into long-lasting LinkedIn connections. Get the names of people you meet at:
- Meetings with other branches
- Meetings with outside agencies
Every time you meet someone in one of these business related environments, get a business card and find them on LinkedIn. Follow this up with a personalised message as simple as where you met them, and a comment on how you were happy to meet them.
Since LinkedIn exists in the digital world, you’re going to also:
- Connect with people you meet on social media
- Connect with past employers and colleagues
- Connect with people you meet in Groups
- Connect with people during your job search (recruiters are great connections to have!)
- Send invitations to join you on LinkedIn
Every connection with the right person is an opportunity you must take. The person you used to do keg stands with …should probably be a Facebook friend only!
— Laura Paul (@LauraECPaul) February 20, 2016
Nice hashtag use, and a good call to action there!
Recommendations are so …SO… important
Being endorsed for skills is nice, but recommendations are like references that recruiters don’t have to work hard to get. In the old days, employers would have to actually pick up the phone, dial it, and actually speak with strangers about another stranger they’re thinking of hiring. Your recommendations on LinkedIn will help cut down on this, and quickly show off how valuable an employee you can be.
What they do is add more credibility to your entire profile, enhance your past work history, and make you look trusted. You need to ask people for recommendations, and you need to do it right:
- When asking for a recommendation, be sure to offer to give before you get. Tell them you’ll write a recommendation for them in turn. Yes, it takes time out of your day. But what you’re doing here is building your profile when they write one for you, and you’re deepening your bond with this person. Who knows, maybe one day they’ll directly help you get the best LinkedIn jobs available!
- Remind them quickly about a project you worked on together, something you helped them with, or anything else that brought the two of you together.
- Tell them what you think you did well together. This is a small call to action on the skills you think they should talk about.
- Let them know that they’re free to write what they feel is right at the end. You want them to know that their opinion matters and that they can be honest!
- Don’t forget to ask people you’re currently working with for recommendations. Strike while the iron it’s hot, as they say!
You may not get a reply every time, but you will get more recommendations by asking than by not asking!
Getting LinkedIn jobs easily
LinkedIn is much more than a paper resume put online. It’s an active network best used when you’re engaging with those in your industry. The key ways to do this are:
- Using Linkedin to share information which adds value to the feed of those who follow you, and shows your interest in your industry.
- Using LinkedIn search effectively to find the right jobs for you.
- Creating opportunities with your status updates to be shared, and to interact with your connections.
- Using LinkedIn Groups as an opportunity to make connections and grow trust, but don’t be a salesperson!
- Build relationships with the right people in your industry.
- Get recommendations as often as you can.
With these six steps being followed consistently, you may find yourself in a position we’d all like to be in: Having too many LinkedIn job prospects on your account!
Feature image via zerbor / Shutterstock