Music Marketing with SoundCloud


You are ready to release a great new track on SoundCloud, but you have a serious problem. You don’t know how to get people to listen to it. While this problem might seem impossible to fix, it isn’t. With some smart marketing strategies, you can get your track in front of a large audience. When it takes off, there is no telling what will happen with your career. You might become the next big thing, thanks to your SoundCloud presence.

Upgrade Your Account

Statistics are an essential aspect of any marketing plan. You need to know who is listening to your music in order to formulate the best strategy. This information will help you target your marketing campaign, which will allow you to reach more people.

If you go with a free SoundCloud account, you will only get basic stats. These stats won’t provide you with the information you need for a successful campaign.

With that in mind, the first step is to upgrade to a Pro or Pro Unlimited Account.

Music Marketing w SC SoundCloud_Pro

Pro vs. Pro Unlimited, via SoundCloud

When you upgrade to a Pro account, you will get:

  • Extensive stats
  • Plays by country

While that’s better than a free account, you can do better. If you go the extra mile and get the Pro Unlimited account, you will get everything that comes with the Pro account, plus:

  • Plays by city
  • Plays by SoundCloud page
  • Plays by app
  • Plays by website

Both accounts let you update your source files without losing any of these stats. That is more important than you might think. Releases don’t always go smoothly so you might have to go back and update your source code. If you lost the stats, you would have to start from the beginning. Fortunately, that is not the case with SoundCloud Pro and Pro Unlimited.

Build Followers

You can have the best release out there, but unless you have followers, you won’t get a lot of listens. One of the best ways to accomplish that is to engage with others by leaving comments on other tracks. Don’t make the mistake of saying “I like your music. Follow me.” Instead, make real comments. If you do this enough, people will check your account out. Just make sure it doesn’t look like you are trying to get followers. It has to look natural to work.

Another tactic is to join some SoundCloud groups. These groups are a great way to interact with others and build your followers organically. In fact, you might end up with some super fans when you join these groups.

You can even create your own group. This is an easy way to get people to talk about a topic that interests you. It will also allow you to bring others together, and once you do, they will likely want to check your page out.

Screenshot of SoundCloud Groups

Screenshot of SoundCloud Groups

Finally, promote your SoundCloud account on your other social networks. A lot of your Facebook friends and Twitter followers will follow you on SoundCloud as well, as long as you point them in the right direction. If you do all of these things, you can build your followers, which will help you market your music.

Coordinate Releases with Other Content

While you will do a lot of your marketing on SoundCloud, you also have to go off of SoundCloud in order to get the best results. That means you need to coordinate your release with content on other networks.

First, consider making a video and posting it to YouTube and Facebook. The video can act as a music video for your release. Include a link to your SoundCloud stream so people can access it once they watch the video. Since people are often visual by nature, this is a simple way to promote your music.

You can also run a contest on Twitter in order to promote your music. Have people name your new song, or give them a similar role in your music. Then, link to the SoundCloud stream.

If you have a site (which you should), you can also blog about your release. Use keywords that people will search for when looking for your style of music. Then, connect the blog to your social networks.

You can also create some ads for your release. There’s everything from SoundCloud ads to AdWords, but beyond that you can also advertise on Spotify or Google Play Music. This is a simple way to get the word out about your next release.

Use a combination of these strategies in order to get the best results.

You can’t be a music superstar unless people listen to your songs. By getting more plays and with the right marketing campaign, your music will be out in front of the masses. That will help you take your career to the next level, whether you want to be a local hero or you want to go national.


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