In a world where the attention span of people is growing shorter and shorter, a popular microblogging platform flourishes. Twitter is one social media site that helps convey its users’ ‘tweets’ or posts in as short as 140 characters. It may contain photos, videos or links.
Used actively by about 313 million users, it helped third party websites gain one billion unique visits monthly last June 2016. Now, it is never a question as to whether Twitter should be an integral part of online marketing campaign. Many users and influencers have built their own Twitter brands and have gained much from it since then.