Getting more social media engagement should be the goal of everyone on Twitter. It should be as big a goal as getting more followers as lots of followers are worthless without interaction. You want clicks to your website, retweets, and lasting brand impressions, don’t you?
Unless you’re Katy Perry, who can say anything and see her retweets, replies, and Likes blow up, you have to work carefully to get more Twitter engagement. And if your plan for getting engagement stops at using hashtags, because ‘that’s what all the kids do nowadays,’ you need to either go home or study this article hard! Proper engagement takes so much more.