Posts Tagged Under: facebook advertising

Say Goodbye to Clickbait on Facebook

For a while, it seemed as if clickbait articles were going to completely take over Facebook, much to the dismay of honest marketers. These articles have headlines that people can’t help but click on, but once they do, the content never delivers. Fortunately, Facebook has taken steps to get rid of clickbait and honest marketers all over the world are going to benefit from it.

Feed Quality Panel

Since its inception, Facebook has relied heavily on user actions when determining what to display in news feeds. That is why you don’t always see your friends’ posts. Facebook analyzes engagement statistics in order to determine what you want to see and then it puts those posts on the top of your page.

This algorithm is responsible for the rise of clickbait. People

Read More


Using Facebook Leads Ads For A Product Launch

Facebook has long been the social media platform of choice for product launches. Marketers have used the site in a variety of ways, from educating consumers with infographics, to collecting email addresses to send out product updates. The ability to share information is incredibly helpful, but the lead collecting process has been clunky at best.

Read More


Pin It on Pinterest