Posts Tagged Under: facebook marketing

What Facebook’s New Reactions Mean for Marketers

facebook-reactions

If you’ve been on Facebook recently, you have likely noticed some new reaction emoticons. Now, instead of just “liking” something on Facebook, users can also click emotions to express love, laughter, sadness, and anger. They can even click a “wow” emoticon if something surprises them.

You need to understand these emoticons so you can enjoy the benefits. At the same time, understanding them will help you avoid some problems that can come with negative reactions.

Reactions Provide Insight

Whenever you put marketing content on social networks like Facebook, you want to know what people think. While “likes” certainly give you an idea of how engaged your users are, these new emoticons provide a much clearer picture of what they think about each piece of content you put out there.

These new emoticons

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Say Goodbye to Clickbait on Facebook

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For a while, it seemed as if clickbait articles were going to completely take over Facebook, much to the dismay of honest marketers. These articles have headlines that people can’t help but click on, but once they do, the content never delivers. Fortunately, Facebook has taken steps to get rid of clickbait and honest marketers all over the world are going to benefit from it.

Feed Quality Panel

Since its inception, Facebook has relied heavily on user actions when determining what to display in news feeds. That is why you don’t always see your friends’ posts. Facebook analyzes engagement statistics in order to determine what you want to see and then it puts those posts on the top of your page.

This algorithm is responsible for the rise of clickbait. People

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Using Facebook Leads Ads For A Product Launch

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Facebook has long been the social media platform of choice for product launches. Marketers have used the site in a variety of ways, from educating consumers with infographics, to collecting email addresses to send out product updates. The ability to share information is incredibly helpful, but the lead collecting process has been clunky at best.

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How to Advertise on Facebook: 20 Examples

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With your Facebook ad options expanding, and with so many ways to share, knowing how to advertise on Facebook is becoming more complicated all the time. Using it effectively, and spending your budget and time wisely, is essential as you can quickly get lost.

These 20 points will help you get your Facebook ads on track, help you spend your budget, and give you all of the best content ideas. Read on for real examples that you can truly learn from!

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10 Easy Viral Marketing Examples for your Online Marketing!

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Online marketing is all about sharing. More sharing equals a wider reach for a message. Every online marketer dreams of having that perfect viral marketing campaign that reaches an incredibly wide audience, far beyond the brand’s own reach, and connects with people across the world

The viral marketing examples below may not all be 100% viral sensations for every brand every time, but they are the surest bet towards getting more shares. Creating content that is highly shareable is the first step in any viral marketing campaign. Read on to start building your plan for the best viral marketing examples for tweets, blogs, Facebook updates, YouTube videos, and all other digital content!

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