Posts Tagged Under: facebook reations

What Facebook’s New Reactions Mean for Marketers

facebook-reactions

If you’ve been on Facebook recently, you have likely noticed some new reaction emoticons. Now, instead of just “liking” something on Facebook, users can also click emotions to express love, laughter, sadness, and anger. They can even click a “wow” emoticon if something surprises them.

You need to understand these emoticons so you can enjoy the benefits. At the same time, understanding them will help you avoid some problems that can come with negative reactions.

Reactions Provide Insight

Whenever you put marketing content on social networks like Facebook, you want to know what people think. While “likes” certainly give you an idea of how engaged your users are, these new emoticons provide a much clearer picture of what they think about each piece of content you put out there.

These new emoticons

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