Posts Tagged Under: Facebook

Facebook: Fake News, Echo Chambers, and News Algorithms

fake-news-invasion

The prevalence of fake articles and shady news distribution sites in Facebook have made waves over the recent US elections for its hand in influencing the people’s vote, leading to highly debated and widely unexpected results. Fake News on Facebook has triggered an online outrage for users who think this has had a tremendous impact in the controversial US elections results. The distribution of fake news throughout social media and primarily through Facebook where 67 percent of Americans interact everyday is a worthy factor to consider. But is it right to say that Fake News Sites are all to blame?

Facebook: Fake News, Echo Chambers, and News Algorithms

Many believe that with  billions of Facebook users turning to the site for world updates and information, it is impossible

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What Facebook’s New Reactions Mean for Marketers

If you’ve been on Facebook recently, you have likely noticed some new reaction emoticons. Now, instead of just “liking” something on Facebook, users can also click emotions to express love, laughter, sadness, and anger. They can even click a “wow” emoticon if something surprises them.

You need to understand these emoticons so you can enjoy the benefits. At the same time, understanding them will help you avoid some problems that can come with negative reactions.

Reactions Provide Insight

Whenever you put marketing content on social networks like Facebook, you want to know what people think. While “likes” certainly give you an idea of how engaged your users are, these new emoticons provide a much clearer picture of what they think about each piece of content you put out there.

These new emoticons

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4 Great Valentine’s Day Marketing Campaigns

Valentine’s Day isn’t just a special holiday for couples. It’s also a marketing event. When companies do this correctly, they engage their customer base and make sales. Simply look at some of the successful campaigns from recent years and you will see why Valentine’s marketing campaigns are powerful, even if you aren’t in the jewelry or flower industries. No matter what you promote, you can tie it into Valentine’s Day and make a huge splash during the romantic holiday.

Bed Bath & Beyond Gets Creative

Bed Bath & Beyond isn’t normally known for bringing the romance. While it has an assortment of housewares, it isn’t full of candies and flowers. That doesn’t mean the retailer can’t cash in on the

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Say Goodbye to Clickbait on Facebook

For a while, it seemed as if clickbait articles were going to completely take over Facebook, much to the dismay of honest marketers. These articles have headlines that people can’t help but click on, but once they do, the content never delivers. Fortunately, Facebook has taken steps to get rid of clickbait and honest marketers all over the world are going to benefit from it.

Feed Quality Panel

Since its inception, Facebook has relied heavily on user actions when determining what to display in news feeds. That is why you don’t always see your friends’ posts. Facebook analyzes engagement statistics in order to determine what you want to see and then it puts those posts on the top of your page.

This algorithm is responsible for the rise of clickbait. People

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How to Advertise on Facebook: 20 Examples

how to advertise on facebook feature

With your Facebook ad options expanding, and with so many ways to share, knowing how to advertise on Facebook is becoming more complicated all the time. Using it effectively, and spending your budget and time wisely, is essential as you can quickly get lost.

These 20 points will help you get your Facebook ads on track, help you spend your budget, and give you all of the best content ideas. Read on for real examples that you can truly learn from!

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