There are 3 key B2B marketing points that you need to consider before you move too far ahead with your overall B2B marketing plan. Each one will help you further refine your goals, reach your customers, and build a sustainable campaign.
You can’t get by in a B2B social media marketing context simply by existing and waiting for people to come to you. It hasn’t worked in the real world, you’ve had an advertising budget since you started, and it won’t work on social media. When you’re building your plan to stay on the minds of your consumers, here are 3 points to build your strategy around.