Unless you’ve been asleep for the past year or so, you probably know that Instagram was the fastest growing social media platform of 2014. Instagram now has over 200 million active users, and it’s obvious that this filter-enabled photo-sharing mobile app shows no signs of slowing down.
However, it can be a challenge to find creative ways to increase brand awareness with Instagram. You can’t really link out to external websites, so you have to use your imagination and tell a compelling story with you photos. But beyond the images themselves, you must take advantage of the few tools at your disposal to get your account noticed.
Instagram Loves Hashtags
Hashtags really matter on Instagram, maybe even more than on Twitter. And unlike Twitter, you can load up on the hashtags on