In Part One of this two-part series, we talked about Facebook ads in general and offered two simple tricks for hyper-targeting your audience to maximize your ad’s reach while minimizing the costs.
Today we’ll look at three more techniques to optimizing our ads, starting with the best one, “Lookalike Audiences.”
Strategy THREE: Lookalike Audiences
Yes, but as a marketer, you can make that voodoo work to your advantage. The fact is, Facebook doesn’t really know everything about