Anyone with an eCommerce site will tell you that it’s all about conversions. It’s nice to have lots of traffic, and a high click-through-rate is better still. But in the end, it’s sales that really matter.
There are a lot of marketing tactics that you can do—and should do—to increase your conversions rates. Tweaking your ad copy, streamlining checkout, and finding upsell opportunities are all part of the game. There’s another much simpler maneuver that you can perform in about 20 minutes that can bump your conversion by up to 40%. This “secret” ingredient is nothing more than social proof.
We all know what social proof is in daily life; the restaurant with the big crowd, the nightclub with the velvet rope, the latest luxury car with a six-month waiting list. These